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Case studies

Bio Kult

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The Brief

Entice was initially retained for a 6-month summer health campaign to promote the benefits of two new probiotic supplements; Bio-Kult Candéa and Pro-Cyan, which had been developed to combat Candida and Urinary Tract infections respectively. This campaign involved the creation of a summer themed press mailer, followed by a proactive consumer press office outreach, centred heavily on expert comment and feature pitching.

Following on from this successful launch project, Entice has been engaged on an ongoing retainer basis for the past five years to promote the benefits of the entire Bio-Kult range. This includes their unique multi-strain probiotic supplement for improved immunity and gut health and their other specialist probiotic strains including Bio-Kult Candea and Pro-Cyan, Bio-Kult Migrea and Bio-Kult Mind, as well as Bio-Kult Infantis for children.

Our ongoing consumer PR activity aims to secure coverage for the Bio-Kult brand and its product range and encourage discussion around the benefits of taking probiotics in general within target consumer press.

The Plan

Over the years, Entice has secured a consistently high level of quality coverage for the Bio-Kult range in a wide variety of top tier consumer media. Alongside pure product placement opportunities, Entice has worked closely with their in-house team of experts to promote published research and create topical and original expert led features, to educate our target audience, which have resulted in many stand-alone pieces of coverage.

In addition to our press office duties, Entice has carried out various press launch events, including a blogger and influencer event at The Crystal Maze Live in London, centred around the gut/brain axis and designed to tie into the launch of Bio-Kult’s Christmas Challenge and “Survive Winter” campaign. As well as organising events, responding to research and news stories to maximise coverage opportunities, Entice has also developed a rich bank of case studies who have overcome various issues due to using Bio-Kult on a regular basis.

The Results

Our consumer PR activities have resulted in extensive coverage in key target titles including The Daily Mail, Red, The Telegraph, Hello, Prima, Glamour, Saga, Woman, OK, Daily Mirror, Woman & Home, Natural Health and The Sun.

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Obalon

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The Brief

After a competitive pitch process, Entice was selected to work on the consumer PR launch of Obalon, the world’s first swallowable weight loss balloon.

Supported by clinical studies, Obalon offers a real weight loss solution for those who have previously been unsuccessful in losing weight, or who do not meet the BMI criteria for traditional surgical weight loss procedures. Suitable for those with a BMI of 27 or over, this fully customisable, non-invasive, 12 week treatment offers an average weight loss of 8kgs (1st 3lbs), with minimal impact on everyday life.  

As part of our remit, Entice was responsible for the creation of a dedicated consumer website, www.obalon.co.uk, as well as all supporting patient literature and brochures. We were also responsible in developing case studies and engaging brand experts, as well as running a proactive consumer and trade press office.

The Plan

To mark the official launch of Obalon in the UK, Entice arranged a roundtable press event for key medical, health and lifestyle journalists with presentations from company representatives, medical experts as well as the first UK Obalon case study.

The event was well attended by over 30 journalists from key target media including national newspapers, lifestyle press, radio and television.

Post-launch, we worked with our target media to secure additional features and place Obalon case studies in broader weight loss features.

The Results

Post our event, we secured coverage in most of the major broadsheet and tabloid publications including The Times, The Telegraph, The Daily Mail, Mail Online, The Sun, The Metro and Evening Standard as well as multiple regional publications. The brand also achieved extensive broadcast coverage on Sky News, This Morning, ITV, Radio 4, Capital, Heart and multiple regional stations.

In the first month of our campaign 298 pieces of coverage appeared for the brand, enabling us to communicate the Obalon message to an audience of 696 million. Please note that these figures do not take into account all online and broadcast pieces.

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F45

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The Brief

Following a competitive pitch process Entice has been retained by F45 on an ongoing retainer basis since their launch in the UK in order to raise awareness of this exciting HIIT studio concept amongst target consumers and prospective franchisees and to drive footfall to their studios nationwide.

The Plan

To kick-start the consumer PR campaign, Entice organised a series of press events for target consumer journalists and bloggers, enabling them to trial an F45 class for themselves. The events were attended by over 120 journalists in total and resulted in very strong coverage in target publications.

As the campaign has continued and more F45 studios have expanded across the UK, Entice has continued to organise quarterly events to introduce target media and bloggers to new classes and F45 studios, including an influencer and blogger event hosted by US ambassador and fitness influencer, Paige Hathaway. In addition, Entice was instrumental in appointing fitness influencer Bradley Simmonds as a UK ambassador for F45, who they worked closely with to host media events and carry out interviews. 

In addition to these events, Entice continues to secure coverage through a proactive consumer and trade PR campaign, which incorporates ongoing tried and tested features, case study placement, expert comment and feature pitching, as well as reader offers and competitions, alongside interviews with the management team and ambassadors.

The Results

To date, coverage for F45 has appeared in key print and online consumer publications, including GQ, Evening Standard, Harper’s Bazaar Online, Elle Online, Red Online, The Telegraph Online, Esquire magazine, Tatler magazine, OK! Magazine, Glamour Online, Daily Express, The I Newspaper and The Mail on Sunday to name but a few. Trade media highlights include a double page spread in Elite Franchise, Health Club Management and Entrepreneur Magazine.

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Young LDN

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The Brief

Following a competitive pitch process, Entice was retained by Young LDN to raise awareness amongst target press and bloggers of their brand-new luxury beauty and skincare destination in Notting Hill.

The Plan

To kick-start the consumer PR campaign, Entice organised a launch event for target consumer journalists, influencers and bloggers, offering them the chance to trial one of the signature treatments, which resulted in extensive coverage for Young LDN in key top tier consumer media and generated a buzz on social media.

Following this event, Entice has continued to carry out a proactive consumer press office function to secure ongoing coverage for Young LDN through press trials, tried and tested features, new treatment reviews, expert-led feature pitching, event listings, as well as founder profiling and securing interviews for Young LDN’s celebrity ambassador, Sadie Frost.

In January 2020, Entice were also tasked with launching Young LDN’s pop-up in House of Fraser, London. To promote the launch, Entice invited press from nearby media houses to try the treatments at the facial bar, which resulted in coverage in key national and regional press.

The Results

To date, coverage for Young LDN has appeared in key print and online consumer publications, including Vanity Fair Online, Time Out London, Glamour Online, Stylist, GQ Online and Fabric. Entice has also been responsible for building a loyal celebrity and influencer following for the brand who regularly support the brand through social posts.

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Nibble Protein

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The Brief

Following a competitive pitch process, Entice was selected to carry out a 6-month project to secure coverage for the new Nibble Protein range of lower sugar, all-natural Brownie Bites, in key target consumer titles.

As part of our remit, Entice was tasked with supporting Nibble Protein’s inclusion in Sainsbury’s Taste of the Future bay, promoting the launch of the Brownie Bite range, driving footfall to stores and generating sales. Following a successful campaign, Entice embarked on a second six-month project to launch the Nibble Gingerbread Protein Bites and raise awareness of the full Nibble Protein range in target press.

The Plan

To kickstart the PR campaign and support the launch of the range in the Sainsbury’s Taste of the Future bays, Entice organised a creative mailer, gifting target press with the Nibble Brownie Bite range and a branded travel coffee mug. This approach was successful in achieving cut through with journalists, resulting in coverage in key consumer titles including Attitude, Fabulous, The Sun on Sunday, Grazia, Hello Fashion Monthly, Woman and Fit & Well.

Following this initial activity, Entice carried out a proactive consumer press office function, centred heavily on expert comment and features from the founder and Nibble Protein’s Nutritionist, as well as product placement and tried and tested features.

In the second stage of the campaign, Entice sent out a ‘Healthy Snacking’ mailer which tied into Nibble Protein’s predicted ‘Ditch the Dates’ trend. This positioned the brand as the first dried-plum based snack range on the market, comparing them to other sugar-laden dates-based snacks as a far healthier and nutritious alternative.

As a result of our proactive press office activity, we saw a considerable growth in awareness and interest in Nibble Protein, with many target publications including the range in relevant features, as well as using expert comment from Nibble Protein’s Nutritionist.

The Results

To date, coverage for Nibble Protein has appeared in key print and online consumer publications, including Daily Mail Online, Get the Gloss, Hello Fashion Monthly, Good Housekeeping Online and Healthista.

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Foga

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The Brief

Following a competitive pitch process, Entice was selected to carry out an initial 6-month project to secure consumer coverage for FOGA Plantshakes; a range of instant smoothies made from freeze-dried fruits and vegetables.

In addition to consumer PR, Entice was also retained to carry out an influencer engagement campaign, and was tasked with supporting the launch of FOGA’s first retail store opening in Bluewater.

Following a successful launch project, Entice was retained on an ongoing basis to continue to generate awareness of the FOGA range and support all new product launches.

The Plan

To kickstart the PR campaign and support the launch of the FOGA Plantshakes, Entice organised a Media House Tour and creative mailer activity for key press and influencers. This approach was designed to bring the product to life and illustrate the brand’s commitment to the environment. The Media House Tour saw creative mailers delivered to journalists via a FOGA branded bike which doubled up a ‘pop-up smoothie bar’, which was positioned outside the main media houses, enabling journalists to sample the Plantshakes.

In addition to this activity, Entice has continued to raise awareness of FOGA through a proactive consumer press office function, centred heavily on expert comment and features from FOGA’s nutritional therapist, as well as securing coverage through product placement, founder profiling opportunities and tried and tested features.

The Results

To date, coverage for FOGA has appeared in key print and online consumer publications, including Evening Standard, Stylist, GQ Online, Daily Express Online, DOSE, Woman & Home Feel Good You and Woman. Influencer highlights include Instagram stories on the Instagram channels of Sadie Frost, Top Sante and Fit & Well and Brunch n’ Grind.

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